The 2021 CYM services have a lot to offer to single site/independent hotels. Individual properties do not have any natural sister properties to benchmark their performance against and are thus more isolated from market performance indicators. Our service eliminates this by providing detailed, industry benchmarked advice that levels the playing field for such hotels. Management focused reporting and trend analysis can also complement any existing call logging or call accounting systems that are in situ.

The 2021 Call Yield Management services enables you to measure, monitor and manage your communications revenue and cost from your own PC or from anywhere with internet access. Whatever switchboard, call logger or Property Management System you may have, our independent service can stimulate revenue and drive down costs, without any capital expenditure. We can increase your profitability and prepare you for the dramatic advances in technology, which will precipitate a fundamental transition in the way you offer telephony to your hotel guests. This shift could be as fundamental as that experienced by the introduction of high speed internet access.

Guest calls need not be yesterday's revenue.  You can harness the increasing communications demands of your hotel guests to your competitive advantage. To achieve this you will need a clear understanding of your guest calling profiles and requirements, in order to make informed decisions

2021 Call Yield Management (CYM) prepares you in the key areas necessary to minimise your risk and maximise your opportunities:

• measure, monitor and manage cost to a tighter degree ready for slimmer margins.
• optimise revenue in the medium term by rationalising guest prices so that they are correct, logically structured and in line with peers.
• manage the declining income whilst ensuring you collect all revenue available.
• prepare systems for the future requirement of loyalty and more flexible pricing structures.
• establish clear guest usage profiles and monitor trends so that you are ready to model any change in pricing strategy, ensuring comprehensive risk management and informed decision making.

Data Track Communications is an independent company who are in a strong position to guide you as this future unfolds. To ensure total peace of mind for you, DTC has a policy of upgrading any technology it provides at no extra cost, for the lifetime of the service.

To find out more about how we provide this solution, take a look at the services that are available to you.