![[Image of Pricing Rationalisation with Benchmarking - Ensure guest tariffs optimise yield, are well structured, transparent, correct and benchmarked to market peers.]](../dyn/product_7.jpg)
Pricing Rationalisation with Benchmarking
Ensure that your guest tariffs optimise your yield, are well structured, transparent, correct and benchmarked to your market peers.
The Pricing Rationalisation part of the 2021 CYM service enables you to consider alternative guest telephony pricing scenarios, benchmarked to peer properties in the local market, that create additional revenue without causing negative guest feedback.
We can underpin our guest tariff scenarios by the unique benchmark data, created from over 350 hotels on our service. This enables fact based decision making, rather than reliance on anecdotal "guesstimates". This is also the ideal time to move away from the old fashioned and confusing 'unit based' guest call charging.
Pricing Rationalisation helps to clean up inaccuracies and inconsistencies in the guest tariff, which will result in accurate guest billing. Your staff will also enjoy the confidence of being able to answer the question "How much is a 20 minute call to Brazil?", by simply looking it up in the supplied Guest Telephone Charges Transparency Document. This service also helps to keep your room collateral correct and legal.
