Many wired and wireless HSIA (High Speed Internet Access) services are sold to hoteliers with scant regard to their effects on existing telephony services. The approach is often overly simple with the technology features getting in the way of what guests actually want.

Such an approach can lead to a collapse in the traditional telephony revenue stream. Even where the hotel charges for HSIA, any associated revenue is usually substantially less than that lost from the telephony revenue stream. HSIA vendors tend to shrug this off as inevitable but this need not be the case.

Migration of usage should be balanced and controlled taking into account the whole communications needs and usage profiles of the guests. Any approach should seek to address the:

• various internet access requirements of hotel guests
• pricing harmony between the traditional dial up method and HSIA
• transparency of pricing so that guests can make informed decisions

An holistic approach to pricing ensures the best yield possible across all the hotel's communication revenue streams.

Previous                                                                                                                         Next